Cannes Lions 2026 runs from Monday, June 22 to Friday, June 26, in Cannes, France, along the Boulevard de la Croisette. The 73rd edition of the world's most watched creativity festival brings together advertising, media, and tech's biggest names for five days of award shows, big-stage talks, and the kind of deals that happen over a glass of rosé at sunset.
For years, this page has been the most visited guide to Cannes Lions parties and events on the internet. Tens of thousands of attendees, from first-timers figuring out their schedule to seasoned Croisette regulars, have used it to find the right rooms, the right people, and the right after-hours moments.
At Akommo, we know Cannes from both sides: we help companies plan and execute their presence here, handling accommodation, logistics, and venue sourcing, and we track every party, activation, and networking event worth knowing about.
This is our 2026 edition. We update it as new events are confirmed, so bookmark it and check back often.
Hosted by The Wall Street Journal
Date & Time: Monday, June 22 – Thursday, June 25, 2026
Location: 61 Boulevard de la Croisette
Journal House returns to the Croisette for Cannes Lions 2026 with a program built around the question the whole industry is circling: how do you move at the speed of AI without losing the credibility that makes your brand worth trusting? Over four days, WSJ brings together marketing leaders, senior executives, and creative voices for discussions at the intersection of artificial intelligence, media, and accountability.
The format blends editor-led interviews, intimate member sessions, and evening gatherings in one of the festival's most recognizable venues. Full programming details are still to be announced, but Journal House consistently draws some of the highest-profile names on the Croisette. If an invitation lands in your inbox, clear the calendar.
Keep an eye on the Journal House website for program updates and registration details.
Hosted by DEPT®
Date & Time: Tuesday, June 23 – Thursday, June 25, 2026; from 10:00 CEST
Location: 5 Rond-Point Duboys d'Angers
The DEPT® Secret Garden is back for 2026, and if last year is any guide, it will fill up fast. Tucked just off the Croisette under the trees, it runs at a different pace from the rest of festival week: shaded, unhurried, and built around actual conversation rather than stage performance. Senior leaders from brands, tech, and the creator world made it one of the unexpected highlights of Cannes Lions 2025, and DEPT® has kept the format deliberately similar this year.
Programming covers the topics dominating the industry right now: AI-native workflows, discoverability in a world where algorithms and agents increasingly decide what gets seen, the role of craft when AI enters the creative process, and what functional AI teams actually look like in practice. Expect live demos, in-depth sessions, and the kind of off-the-record exchanges that tend to happen when the environment is right. Space is limited and goes quickly.
Hosted by Little Black Book (LBB)
Date & Time: Monday, June 22 – Friday, June 26, 2026
Location: La Plage Croisette, 65 Boulevard de la Croisette
The LBB & Friends Beach marks its 15th year at Cannes Lions in 2026, which makes it one of the longest-running independent fixtures at the festival. It has earned its reputation the straightforward way: no intimidating door policy, no velvet-rope energy, just a reliably welcoming space on the sand where creative professionals from across the industry come to meet, talk, and decompress between sessions. Headline content sponsor MurphyCobb and Associates returns for another year, bringing a program of panels covering creativity, brand strategy, AI, and large-scale content production.
Daily programming runs throughout the week, with wristband holders getting access to free drinks from 16:00 to 18:00 each afternoon. LBB member companies and sponsors have dedicated guest list allocations, and space has historically gone fast. If you are planning to be in Cannes for the full week, this is one of the easier commitments to make early.
Get your tickets and more information!
Hosted by Ladies Who Strategize
Date & Time: Saturday, June 20 – Friday, June 26, 2026; various times
Location: Private attic space, central Cannes (address shared upon RSVP)
Now in its third year, the LWS Salon occupies a private attic seven minutes from the Palais and operates on a completely different frequency from the rest of festival week. No badge scans, no pitch energy, no sponsor logo walls. The guest list is deliberately small, capped at 12 to 15 people per session, drawn exclusively from agency owners, CSOs, SVPs, and CMOs. Breakfasts, afternoon panels, and dinners run across the full week, and for the attendees who skip half of Cannes' official programming, this is consistently the part they make non-negotiable.
LWS has sold out both previous editions, and the format stays intentionally tight: a maximum of two sponsors per slot, a room full of people who actually run things, and the kind of conversation you are still processing on the flight home. If access to senior strategic and creative leadership in a setting that feels nothing like a standard activation is what you are after, the details are below.
Contact Ladies Who Strategize for attendance inquiries.
Hosted by Ad Age
Date & Time: Monday, June 22 – Thursday, June 25, 2026; various times
Location: TBA
Ad Age returns to Cannes Lions 2026 with a full week of invite-only gatherings, editorial discussions, and community meetups at The List Lounge, a dedicated hub for industry leaders, honorees, and partners. Programming runs across all four days and covers the full Ad Age community: The List kicks things off Monday evening, the CMO Roundtable takes place Tuesday morning, the Small Agency Network meets Tuesday afternoon, and Leading Women convenes Wednesday morning alongside a fireside chat and a VIP lunch with Razorfish.
The week's most open moment is the annual Cannes Lawn Party on Wednesday, June 24 from 17:30 to 19:30, an invite-only evening cocktail gathering that has become one of the festival's most reliably enjoyable social fixtures. The List closes out Thursday morning with a breakfast for honorees spanning Ad Age's 40 Under 40, Tech Power List, and Gen Zers to Watch programs. If you are a past Ad Age honoree or relevant to any of the communities above, the RSVP link below is where to start.
https://www.adageevents.com/event/cannes2026/summary
Monday June 22 Events at Cannes Lions
Date & Time: Monday, June 22, 2026; 09:30 – 11:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Winning brands treat intelligence as a competitive advantage, not a reporting function. This session shows how AI can merge creative and media intelligence into a single growth engine, turning smarter signals and stronger storytelling into measurable market outperformance.
Expect concrete takeaways on how to activate the right data at the right moment and build campaigns that compound over time rather than peak and fade.
Request your in-person spot at kantar.com.
Hosted by Kantar & Saïd Business School
Date & Time: Monday, June 22, 2026; 14:30 – 16:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
This session presents the largest global analysis ever conducted on the relationship between creative quality and brand strength, drawing on more than a decade of Kantar LINK and BrandZ data. The findings lay out exactly how great advertising builds brand equity and which creative elements drive long-term growth.
It is the kind of evidence base that tends to change how rooms full of senior marketers think about justifying creative investment. If you are making the case internally for quality over quantity, the data presented here will be useful.
Request your in-person spot at kantar.com.
Hosted by Kantar
Date & Time: Monday, June 22, 2026; 17:00 – 19:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Based on consumer ratings of more than 2,000 organisations, this panel brings together the brands sitting at the top of Kantar's sustainability rankings for a candid conversation about how environmental and social positioning translates into equity, growth, and sharper creative decisions.
The session is built around strategic intelligence rather than purpose-washing talking points, covering what sustainability leaders actually do differently and how those choices show up in brand performance.
Request your in-person spot at kantar.com.
Hosted by Brands&Culture
Date & Time: Tuesday, June 23, 2026; 12:30 – 17:30 CEST
Location: Brands&Culture Villa, Cannes (address shared upon registration)
Now in its third year at Cannes Lions, the Brands&Culture Villa returns with a full afternoon of sessions built around one of the festival's most contested questions: how much permission do brands actually have to engage with culture, and are most of them doing it well? Tuesday's program opens with a live debate on whether marketers are genuinely moving culture forward or simply borrowing its energy without earning it. Confirmed speakers include Alex Weller, Global VP of Creative at Patagonia, Catherine Ferdon, CMO of Coinbase, and Viviana Ochoa, VP Marketing at Essity.
The afternoon covers how AI is reshaping cultural marketing strategy, what it means to build a brand that is disruptive by design rather than by campaign, and how to develop standout in a market increasingly saturated with generated content. Sessions alternate between panel discussions and interactive culture lab formats, keeping the programming practical rather than purely theoretical.
Register and view the full Tuesday agenda at brandsnculture.com.
Creativity is Business: Europe's Most Effective Advertising
Hosted by Kantar & European Creative Agencies
Date & Time: Tuesday, June 23, 2026; 09:30 – 11:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
For the first time, Kantar is partnering with European Creative Agencies to put ten campaigns nominated for Cannes Lions under the performance microscope. Brand managers and creative directors will walk through what the data actually shows about how these campaigns worked, and why.
It is a rare format: creative work assessed not just for craft but for commercial impact, in a room where both sides of that conversation are present.
Request your in-person spot at kantar.com.
Creative ReCode: How to Sell to Humans and Algorithms
Hosted by Kantar
Date & Time: Tuesday, June 23, 2026; 12:00 – 13:30 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Creative campaigns now have two audiences: the people watching them and the large language models processing them. This session explores how machines and humans interpret creative work differently, what that gap means for brand building, and how to close it. Kantar introduces The Creative ReCode, a new playbook built around the reality that discoverability and conversion increasingly depend on winning over both.
If your campaigns are optimised for human attention but invisible to the algorithms deciding what gets surfaced, this is the session to attend.
Request your in-person spot at kantar.com.
The Creative Power of Sports
Hosted by Kantar
Date & Time: Tuesday, June 23, 2026; 14:30 – 16:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Live sport remains one of the few genuinely shared cultural stages left, and brands that know how to operate within it have a real creative advantage. This panel covers how to use the energy of fandom and athlete-creators to sharpen activation, improve creative choices, and connect brand actions to measurable growth.
The session draws on Kantar's signal-driven research to show which approaches actually move the needle and which ones simply borrow cultural heat without converting it.
Request your in-person spot at kantar.com.
Creative Intelligence in Motion
Hosted by Kantar
Date & Time: Tuesday, June 23, 2026; 17:00 – 19:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
This session makes the case for pairing AI-driven diagnostics with in-market human measurement rather than choosing between them. Drawing on 250,000 creative tests and more than 100 billion human interactions, Kantar walks through how their combined approach decodes what makes creative work perform across formats and markets.
The argument is practical rather than theoretical: AI predicts, people validate, and the gap between the two is where most creative decisions currently go wrong.
Request your in-person spot at kantar.com.
The Street is the Strategy: Why Context Beats Platforms
Hosted by Kantar
Date & Time: Wednesday, June 24, 2026; 09:30 – 11:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Brands do not live on platforms. They live in moments. This session uses South African creativity as a case study for a context-first approach to winning attention in fragmented media environments, arguing that street-level thinking consistently outperforms platform-first planning. The lessons apply well beyond one market.
It is an unconventional framing for a Cannes Lions audience, which is precisely what makes it worth the time.
Request your in-person spot at kantar.com.
Fandoms, Communities & Niches
Hosted by Brands&Culture
Date & Time: Wednesday, June 24, 2026; 12:30 – 17:15 CEST
Location: Brands&Culture Villa, Cannes (address shared upon registration)
Wednesday's program at the Brands&Culture Villa shifts focus to the communities where brand relevance is actually earned: sports fandoms, gaming ecosystems, creator networks, and niche cultural spaces that mainstream marketing still struggles to reach authentically. Sessions cover how brands can convert peak fan moments into lasting cultural impact, why influencer marketing cannot be fully automated without losing the trust that makes it work, and how gaming has become a cultural operating system where participation beats activation every time. Confirmed speakers include representatives from Sportradar, Edelman, and PepsiCo, alongside Gigi Russo, Chief Transformation Officer at HUNTER.
The day closes with a session on how marketers are integrating AI into the full cultural marketing workflow, from signal identification through to creator collaboration and impact measurement, with an emphasis on where human judgment still matters and where it does not.
Register and view the full Wednesday agenda at brandsnculture.com.
Creator-Led Marketing: From Chaos to Catalyst
Hosted by Kantar
Date & Time: Wednesday, June 24, 2026; 12:00 – 13:30 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Creator budgets are growing fast and the accountability question is growing with them. This session cuts through the noise with Kantar's latest research on what makes creator-led marketing actually effective, featuring brands that have built repeatable success in the space by making intelligence-driven decisions rather than instinct-driven ones.
The focus is on how to move creator investment from a line item that is hard to defend into one that connects directly to campaign performance.
Request your in-person spot at kantar.com.
Made in Germany 3.0: AI Meets Creative Reality
Hosted by Kantar
Date & Time: Wednesday, June 24, 2026; 14:30 – 16:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
AI is changing advertising production faster than most markets are ready for, and Germany is a telling case study in the gap between capability and effectiveness. This session examines why German marketers remain cautious about AI-generated creative, what the data shows about where it underperforms, and how creative excellence continues to drive brand growth in a market that takes craft seriously.
The findings are specific to Germany but the tension they describe is universal.
Request your in-person spot at kantar.com.
Creativity is Business: France's Most Effective Advertising
Hosted by Kantar, AACC & Media Figaro
Date & Time: Wednesday, June 24, 2026; 17:00 – 19:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Now in its fifth year, this initiative puts ten French campaigns nominated for Cannes Lions through a performance lens, with brand managers and creative directors presenting the data behind their work. The format has built a strong following among French-market professionals and those tracking European creative effectiveness trends.
Please note this session is conducted in French.
Request your in-person spot at kantar.com.
Cultural OS: New Brand Intelligence for Winning with Creators and Fans
Hosted by Kantar
Date & Time: Thursday, June 25, 2026; 09:30 – 11:00 CEST
Location: The Kantar Content Studio, 13 Rue de Serbes
Creators, fandoms, and earned attention are increasingly driving the media multiplier, but as budgets in this space grow, so does pressure to prove ROMI and brand impact. This session presents new intelligence on what creator and fandom strategies actually deliver, spotlighting the campaigns and approaches that have translated cultural momentum into measurable brand growth.
It closes out Kantar's week at the Content Studio with some of the most forward-looking research they are bringing to Cannes Lions 2026.
Request your in-person spot at kantar.com.
Frequently Asked Questions
Cannes Lions 2026, officially the Cannes Lions International Festival of Creativity, runs from June 22 to 26, 2026, in Cannes, France. It marks the 73rd edition of the world's most watched gathering for advertising, marketing, media, and creative communications. The week combines award ceremonies across 30-plus categories, keynote talks, masterclasses, and hundreds of satellite events, brand activations, and networking opportunities spread across the city. To explore the official programme, visit the Cannes Lions website.
The festival is anchored at the Palais des Festivals et des Congrès on Boulevard de la Croisette. The surrounding city fills up around it: beach clubs, private villas, hotel terraces, yachts, and rooftop spaces host the majority of the side events, brand activations, and networking gatherings that define the week for most attendees.
The festival runs from Monday, June 22 to Friday, June 26, 2026. The official programme is published on the Cannes Lions website and app, typically a few months before the event opens. Most of the side events and parties listed in this guide run in parallel throughout the week, with the bulk of programming starting around midday and running into the evening.
This is the most visited guide to Cannes Lions parties, networking events, brand activations, beach takeovers, and invite-only gatherings on the internet, and has been for several years running. We update it continuously as new events are confirmed, adding RSVP links, times, locations, and access details so you can plan your week without having to track down information from a dozen different sources. Whether you are attending Cannes Lions for the first time or have been coming for years, the guide is built to save you time and get you into the right rooms.
Access varies by event. Some require an RSVP through a public registration link, others are invite-only through the hosting organisation, and a few are open to all festival badge holders. We include the most accurate access information available for each listing. The most reliable approach is to follow the registration link provided for each event and contact the host directly if you have questions about availability.
Yes. If you are organising a Cannes Lions 2026 event and want it considered for the guide, send the details to contact@akommo.com with the following: event name, host and organiser, date and time, full address, a short description, ticket or signup link, and any promotional images. We review every submission and include those that meet our editorial criteria.
Yes. Akommo specialises in corporate accommodation, venue sourcing, private transfers, and event logistics in Cannes. We work with companies attending Cannes Lions every year, from securing centrally located apartments near the Palais to managing full event production for brand activations. If you need help planning your presence at the festival, get in touch with our team.
No. Akommo is an independent event services company and is not affiliated with Cannes Lions or any of the events featured in this guide unless explicitly stated. We do not organise these events and cannot guarantee entry. This guide is an editorially curated resource to help attendees find the best networking and social opportunities during the festival week. For access, guest list, and RSVP information, use the individual registration links provided under each event and contact the hosts directly.
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